Apnamart

Apnamart is a retail app, and this is the visual and motion work built across a run as its Associate Visual Designer — the homepage mastheads that carry every major campaign, the performance marketing creatives behind them, and the Lottie animations that make banners and UI elements feel alive rather than static.

It also stretched into packaging — festive gift boxes for Holi and New Year that went out in more than 25,000 distributions — and offline print: newspaper ads, flyers, and other materials that needed the same visual language as the app itself. Alongside the campaign work, a set of scalable templates came out of it too, built in collaboration with marketing, product, and dev so new creatives could ship without starting from zero each time.