Case Study — Campaign Concept

Decathlon

Brief

Design Case Study — Decathlon

Role

Communication Designer (Application Task)

Duration

2 Days

Focus

Campaign Concept & Typography

Introduction

This started as a design case study for a Communication Designer role at Decathlon — the brief was a campaign that could show off just how wide Decathlon's footwear range really is, across sports and everyday life alike.

The concept centers on one word: EVERYTHING. Each letter is built from a different shoe's outsole grip pattern — since every sport calls for a different tread, the variety in the typography does the talking instead of a wall of product shots. The tagline, "Step Into Everything with Decathlon," carries the same idea: whatever the sport or the day calls for, there's a shoe for it. From there the identity extends across social creatives, a homepage banner, in-store communication, and a short promotional film.

The Campaign